Skin Care for Men: How to Get Guys to Care for Their Skin

If it seems like men spend a lot less time on skin care than women, that’s because, in general, they do. Recent research shows that most men, 63%, don’t wash their faces regularly with face wash. Men in the 18-24 age range admitted to never washing their face at all.

While skin care for men often gets overlooked, that doesn’t mean men are exempt from skin issues. Another study found that skin diseases, like acne, rosacea, and eczema, are even more common in men than in women. 

Why Men Often Don’t Seek Treatment for Skin Issues

It’s true that caring for the skin and intricate skin care protocols are often viewed as a gendered activity. Research by sociologists who studied the gendering of personal care suggests that cosmetics were branded as a woman’s activity when factories began employing women during WW2 in an attempt to distinguish men from women within the mixed gender workforce.

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